Dubai, UAE
Club Padel Dubai
client
Club Padel Dubai
Date
May 2017
Services
Brand & Visual Identity
Dubai, UAE
Club Padel Dubai
Client
Club Padel Dubai
Date
May 2017
Services
Brand & Visual Identity
The Brief
Club Padel came to Ten Eight at the moment where a brand becomes a brand. The physical club — the courts, the spaces, the lifestyle — was taking shape. What it needed was an identity that would carry the same ambition. Not a decorated logo, but a complete visual system: a mark, a colour language, a design vocabulary that could live consistently across signage, uniforms, merchandise, events, and every environment the club would touch. The brief carried two clear expectations. The identity had to feel premium and international — Club Padel was being built to stand alongside Dubai's most considered lifestyle brands. And it had to be unmistakably the sport itself — instantly recognisable as padel, without needing to explain what it stood for.
The Approach
We built the identity from the fundamentals of the sport. Court markings. Ball geometry. The rhythm of the racket. Every element was traced back to something real, then refined into a considered graphic system. The logo itself is the anchor. A "P" enclosed within a circular "C" — the two letters of Club Padel resolved into a single geometric symbol. At the centre sits the ball. The circular form references the racket face, the swept curve of the P references the movement of play. Sketched in isometric 3D as sculptural brushed metal, the mark reads simultaneously as a monogram, an emblem, and a physical object — an identity designed to work at every scale, from a lapel pin to a facade sign. The palette carries the same discipline. A vivid Club Padel blue — drawn from the court surface itself — anchors the system, paired with clean white and controlled black for typography and structure. The colour is immediate, energetic, and unmistakably tied to the sport, while the composition keeps the overall identity feeling confident and premium.
The Approach
The applications were designed to bring the brand fully into the world it inhabits. The identity now runs consistently across an extensive product line — branded rackets, balls, water bottles, apparel, caps, towels, membership cards, and event merchandise — turning the club itself into a walking, playing expression of its own brand. Signage, wayfinding, court-side flags, and podium branding extend the visual language across the physical environment. Digitally, the identity carries with equal precision. Club Padel's social media presence — Instagram, event coverage, tournament recap videos, member content — is built around the same visual system, giving the brand a consistent voice from the court to the feed. And through the club's sponsorship activity — league branding, tournament partnerships, and co-branded events with athletes and lifestyle brands — the identity has extended well beyond the physical club, appearing at events, in editorial coverage, and across the wider Dubai padel community.
The Outcome
Club Padel Dubai now operates behind one of the most distinctive brand identities in the UAE's lifestyle sports category. A logo with genuine geometric integrity. A colour system rooted in the sport. A complete visual language extended across products, retail merchandise, digital content, sponsorships, and every event the club touches. It is also a demonstration of what Ten Eight offers as a strategic design partner: brand and environment developed as a single coordinated vision, not two separate commissions. The same team that designed the Club Padel spaces designed the Club Padel identity — and it shows in every touchpoint the brand has been extended into since.
